4 Email Marketing tips for your business


We all wants our emails to convert into sales, right? Here are 4 Email Marketing tips you should have in mind before launching your Email campaigns

1. Build your subscribers: One thing I advise is NEVER to buy emails, rather build your subscribers yourself. It is hard work but pays off in the future. Most times when you buy these emails, you are not sure if they are your potential audience (that is even if all the emails are real). They might even be offended and begin to unsubscribe from your emails and that has a negative effect on you because your Email Marketing software or the subscribers’ email provider can blacklist your emails if your unsubscribe rate is high. Even if you’ve already got a long list of email list, you should never stop adding to it. ⁣⁣⁣⁣

2. Make it personal: Whenever possible, add a personal element to your emails. Most email tools allow you to enter shortcodes that will be replaced with the recipient’s name when the email is sent out. That gives it a personal touch. Also make sure that you are sending the right content to the right user.⁣⁣

3. Make your Emails mobile friendly: People majorly access their emails through their phones so it will hurt you if your emails are not optimised to fit perfectly in all phone screen sizes.⁣⁣What’s the first thing you do when you wake up in the morning? Many people reach for their phone. In fact, 66% of email opens occur on smartphones or tablets. If your emails aren’t optimized for viewing on these devices, you’re potentially missing out.

⁣⁣4. Make it crisp and clean: Using short paragraphs and ensuring that key phrases relevant to your readers stand out and also including bullet points to help people skim the content and take in the vital points.⁣⁣

I hope these tips help. To learn more about Email Marketing, how to build your email list and Digital Marketing in general you can take our Digital Marketing Online Class.⁣⁣

The class lasts 10 days and it’s extremely practical as you will be trained using practical videos. You will have access to your trainer for questions and answers and the training allows you to learn at your pace. ⁣⁣The training covers courses like Social Media Marketing (Facebook, Twitter, Instagram. LinkedIn, WhatsApp), Email Marketing, Search Engine Marketing (Google Ads), Graphic Design, Landing Page Creation, SMS Marketing, Lead Generation, Marketing Automation and much more. Register Here

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